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Bruce Baker Workshop | Thrive not Survive
Appalachian Center for Craft (Smithville, Tenn)
March 24+25, 2012
 Join us for a special workshop with Bruce Baker, a craft marketing expert, as you hone your skills and become a more successful business person. Even if you have attended a prior seminar with Bruce, join us again – you will benefit from hearing him put a new spin on his lengthy repertoire of amazing and effective sales and marketing tips.
Gain a new perspective about displaying and selling your work.There will be plenty of time for questions and answers. Today’s economy is a challenge – are YOU doing everything you can tobe successful? DON’T MISS THIS RARE OPPORTUNITY TO LEARN FROM THIS NATIONAL EXPERT!
TACA Members receive a discounted rate to this Workshop.
Members: Weekend Pass (2 days) = $140 Single Day Admission = $75
Student members: Weekend Pass (2 days)= $120 Single Day Admission= $65
Non-members: Weekend Pass (2 days)= $170 Single Day Admission= $90
Seating is limited. Reserve your space today!
Breakfast and lunch available for purchase at the Redbud Café.
Bruce Baker | Bio
Bruce Baker has conducted more than 600 workshops in the past three decades, throughout the USA, Canada, the Bahamas and Dominican Republic. Thousands of artists have taken his workshops on the topics of Sales and Customer Service, Booth Design, and Slide Presentations for Juried shows. Those who listen and are willing to change the way they conduct their businesses have seen amazing results, by getting accepted to better shows and experiencing increased sales in their booth.
Saturday Topics
Successful Booth Design and Merchandising for Art or Trade Shows | Morning Session
This workshop covers from laying out your booth to lighting your art. Tips and techniques that work to merchandise and sell more art are the focus of this workshop. An extensive slide presentation showing good and bad examples of art merchandising will be shown to visually drive these points home. The workshop will focus ways that artists can ramp up their merchandising without spending a lot of money.
Thrive Not Survive: Increase Sales with Dynamic Marketing Strategies | Keynote by Bruce Baker
This workshop is to give artists the tools to create better business in the current business climate. Learning how to sell your work and merchandise it is the key to success. Sales techniques that get customers to buy spontaneously when they are in your booth will be the focus of this keynote address, along with merchandising techniques that draw customers into your space.
Evening Social Activities | TBD
Sunday Topics
Wholesaling 101 | 9:00-11:00
This workshop is for artists who are thinking about wholesaling their work and also artists who already sell their products wholesale. The information will focus on what benefits will wholesaling brings to your business and your quality of life? Join craft consultant Bruce Baker for this session that will debunk the myths of wholesaling and address the questions artists need to ask themselves about product line, production costs, and studio time before making the transition to the wholesale marketplace.
Your Images and the Jury | 11:00-2:00
This workshop will help you get into better shows consistently.Learn what juries are looking for and how you can choose and arrange your images to get better results. Digital photography has changed everything about the way your slides are perceived by the jury, find out the latest thinking on this topic and get accepted to better shows.
Trends and Product Development | 2:00-5:00
Trends drive the market place. Most artists do not know the power and advantage of using trends to create products.
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